BMW Scientific Award

Brand, key visual and graphic materials


Task

The visual appearance of the most lucrative science prize, that is offered by the BMW Group every two years, deserves more uniqeness and conciseness according to its importance.

Realisation

The combination of the key visual and the title creates a concise character of its own without leaving the rigid corporate design system of the BMW Group. The abstract illustration is the result of digitally processing a photo of the BMW headquarter building(„four cylinders”) in Munich.

Objects

Key visual, graphics, application documents, exhibition pylons, 3D animation/Slideshow, poster, magazine, flyer

Client
BMW Group
Sector
Automotive
Project
Corporate Design
Period
2007
Target group
Junge Wissenschaftler
Partner
Pleon München